Travel and Tourism

Tim has held leadership positions in travel and tourism, including domestic and international marketing and global communications. Below are samples of work across several key markets.

For Arizona, Tim was the head of marketing strategy, advertising, messaging, strategic partnerships, content strategy, SEO, website development and management, content creation, and social media.

Meet the Makers was a digital series designed to promote destinations across Arizona through the stories of active makers of culture. The videos were promoted and viewed across owned social media channels.

For Florida, work included international marketing strategy, global communications, B2B and B2C advertising, strategic marketing partnerships, events, experiential activations, social media, media relations and crisis communications. Markets of focus included the U.S., Canada, Mexico, Brazil, United Kingdom, Germany, France, India and China.

Throughout five year tenure, Florida broke records in visitation and visitor spending, and increased overall share against the competition in key markets.

:30 spots with British voice-over for UK audience to promote peak season winter travel.

Marketing partnership with someecards for promotion in the United Kingdom.

Advertising take-overs included shopping malls, London’s Waterloo Station and the London Underground. Campaigns were designed to create a shared brand landscape, which allowed destinations across Florida to promote their own brand identities within shared Florida design elements. Similar campaigns were also run in Brazil and Canada.